Well, it depends. We are in email marketing industry since 1999 and we receive the same question almost every day: “How much can send Nexus Mailer in one hour?”. The answer is easy: Ten thousands, even more on a standard server. But is this good...
Following the proper marketing of innovative products, the announcement of product launches is one of the most critical phase in the existence of a business. The correct launch of new products has great advantages early in their life cycles, consequently leading to a raise in...
When it comes to email marketing, the favorite statistic is the open-rate. It is considered as being the perfect indicator of how their mailings are received. This metric is important in judging the success of your email campaigns and newsletters. Your task is not only...
Email marketers use a number of ways to measure how successful their email campaigns are, and one of the key determinants is the open-rate, which defines the number of emails which have been opened. If your emails are not opened, all your efforts in setting...
In today’s high-tech age of communication, email is considered as an ephemeral medium. Email, more precisely your email newsletter, is one of the most powerful tools for your business. The main reason behind is that due to the advent of reliable and proper email marketing...
The click-through ratio of your email newsletter comes into play after the bulletin has been opened. If you have achieved a good open-rate, you should now aim at a high click-though ratio, which is the ratio of people clicking the ad to that opening the...
A hot topic amongst email marketers and a question often asked by those who want to boost their business email newsletter is when to send out email newsletters. The senders keep on pondering the best day, as after all, everyone wants their newsletters to be...
Email deliverability is an important feature of email marketing. Since it takes time to get new customer and undeliverable emails can imply a loss of clients, much concern must be granted to email deliverability. You must ensure that your emails are being correctly delivered and...
Reports have shown that email is the most used medium for online shopping during the holiday season. Email marketing, due to its affordability, effectiveness and straightforwardness, is much exploited to benefit the most from the holiday traffic and spending, hence generating a positive impression about...
The Deliverability Golden Rule: Send only email to others as you would have email sent to you… Ensuring that your solicited newsletter is successfully delivered to your recipients entails a tricky scuffle in this age where spamming is an intensifying issue. Your newsletter is sent to...