The Deliverability Golden Rule: Send only email to others as you would have email sent to you… Ensuring that your solicited newsletter is successfully delivered to your recipients entails a tricky scuffle in this age where spamming is an intensifying issue. Your newsletter is sent to...
How the Online Masters of the Universe Grow their Business The secret if you can call it that has been around for the better part of the century. It was known by a select few individuals. It’s been written in books that are now remaindered...
Nexus Mailer helps you in managing your email list easily. Whether you have a large list of customer email addresses or you are just starting off, Nexus Mailer offers the tools required to make the most of all your contacts. It allows you to identify...
Keeping your members active shouldn’t be so difficult, right? Well, in my opinion it is quite difficult to keep them active and loyal to your services without disturbing them so frequently. There is a very sensitive balance between disturbing and keeping them comfortable in your mail...
Your emails are being sent to all your subscribers and you are expecting a high open-rate and response rate. When sending, you are targeting a known number of readers according to the size of your emails list. However, within this list, there are inactive subscribers...
HTML newsletters have in the last few years observed a huge boost but recently a slight increase in plain (or text) has been noticed. Studies made in 2002 showed that 62 percent of customers opted for text newsletters, while another report contradicted this by saying...
The Header The header, which is found at the top of your newsletter, is mainly used to build interest and has to be well-designed since it gives an image of the newsletter. It is used as a teaser, which tempts and pushes the reader to continue...
Most email marketers want to increase their email newsletter’s use as it helps to start and strengthen relationships with customers and prospects by providing useful information. The aim of all email marketers is to produce successful newsletters which will whet the readers’ appetite and keep...
Newsletters are the best way to sustain the relationships between the company and its customers. They are used by marketers to notify changes about the business, updates and new products. Email newsletters are hence an essential part of online marketing strategy. Effective newsletters should first...
A lot of work is put into crafting a perfect email, but the subject line, which is one of the most considerable components of an email is treated as an afterthought and has been too often overlooked. Over the last few decades, marketers have been...